A value proposition is a statement that a company makes with the aim of convincing prospective customers to buy its product(s). This statement should clearly and succinctly describe the value that the company’s product (s) will add to prospective customers. One firstly needs to identify the target market that you intend to communicate to; then you need to convey a message that you believe is relevant to the target market. You also need to decide on suitable media where the message will be conveyed and the frequency in which the message will be communicated.
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